Google Consent v2: Essential for your business with AdOpt

The Importance of Digital Compliance in the New Era of Privacy

User privacy and compliance with data regulations have never been more important than in today’s digital age. With Google Consent Mode v2 coming into effect, it’s critical that businesses are prepared to adapt their data collection and advertising strategies.

What is Google Consent Mode v2?

Consent respected with intelligence

Google Consent Mode v2 is an update to Google's tool that allows websites to adjust the behavior of their tags based on user consent. Even if the user does not consent to the collection of certain data, it is possible to collect essential information anonymously, respecting privacy preferences.

Why is it essential to implement Consent Mode v2?

Mandatory from March 2024

Since March 2024, the implementation of Google Consent Mode v2 is mandatory for all websites using services such as Google Ads and Google Analytics , especially in the European Economic Area (EEA) and the United Kingdom.

Risks of non-implementation

Without this update, companies face several consequences:

• Loss of crucial data: Without consent, data is no longer collected, affecting campaigns and decisions.
• Risk of non-compliance: Violations of privacy regulations can result in large fines.
• Less competitiveness: Brands that do not adopt Consent Mode v2 are at a disadvantage compared to the competition.

How can AdOpt help your business?

Google certified platform

AdOpt is a Google-certified consent management platform (CMP) designed to facilitate the implementation of Consent Mode v2.

Advantages of AdOpt

With AdOpt, your company can:

• Manage consents efficiently: Allow users to choose what data they authorize to be shared, ensuring compliance.
• Integrate with Google Tag Manager: Specific tag templates simplify setup.
• Ongoing technical support: The AdOpt team provides support in implementing and maintaining the solution.

Conclusion: ensure your website is compliant now

Implementing Google Consent Mode v2 is essential to ensure legal compliance, protect user privacy, and maintain the effectiveness of digital campaigns. With AdOpt, your business can adapt safely, easily, and efficiently.

Don’t let non-compliance compromise your business success. Implement Google Consent Mode v2 with AdOpt to ensure effective and secure consent management. Talk to our sales team to ensure you’re compliant.