FERRAMAQ
Ferramaq strengthens its digital presence with a new e-commerce developed by Fullscreen
A brand with history in the industrial and construction sector
Ferramaq , the online store of the Gonçalves & Moreira Group , specialized in industry and civil construction since 1967, entrusted Fullscreen with the development of its latest digital platform .
With the aim of expanding its offering to professionals throughout the country, the project included not only the creation of the new website, but also the redesign of the brand's logo.
Complete redesign of the digital presence
The main challenge was to position Ferramaq competitively in the digital market, aligning itself with the new standards and requirements of the sector.
The result is a modern website , which combines specialized e-commerce with after-sales services , maintenance and repair of machines and tools , carried out by a qualified technical team.
The objective was to create a platform that represented the “home” of industry and construction professionals across the country .
Complete platform focused on the user and performance
Specialized e-commerce with integrated services
The new platform is not just an online store: it offers technical support, service appointments and access to useful content, creating a complete and functional digital ecosystem .
A platform designed for professionals
Every detail of the project was designed to respond to the specific needs of professionals in the sector, with a focus on usability, performance and conversion.
Website developed in WordPress with advanced solutions
Versatile and responsive CMS
Fullscreen used the WordPress CMS to create a versatile, scalable and fully responsive platform , adapted to the context of Ferramaq and its diversity of brands and services .
Features that differentiate the digital experience
SEO Optimization
To increase brand visibility , the website was optimized with advanced SEO strategies , ensuring better positioning in search engines .
Responsive Design and Intuitive Navigation
The website features a modern and functional layout , with motion design menus , ensuring a fluid and intuitive browsing experience on any device.
Brand Customization
Each brand represented in the store has an exclusive page , with personalized colors and individualized visual prominence , enhancing its products.
Digital Integration and Active Communication
The website includes a newsletter subscription form and is fully connected to Ferramaq's social networks, ensuring constant connection with users.
Additional Services for Customer Support
There is an area dedicated to technical assistance , with a service scheduling form , and a blog with useful content for professionals in the sector.
Commitment to innovation and proximity
A brand with history and a vision for the future
This project reflects Ferramaq 's commitment to innovate, maintaining the quality of service and technical expertise that has distinguished it since its foundation, now with a digital platform that lives up to its legacy .
