ISCET

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The Instituto Superior de Ciências Empresariais e do Turismo is a higher education institution offering undergraduate degrees, technical courses, master's degrees and postgraduate courses in areas such as marketing or tourism.
Iscet

ISCET launches new portal focused on student recruitment

An educational institution with a diversified educational offering

The Higher Institute of Business and Tourism Sciences (ISCET) is a higher education institution that offers undergraduate degrees, technical courses, master's degrees and postgraduate degrees in areas such as marketing and tourism.
With the growing number of students and the increased interest in its courses, the objective of the new portal was to create an effective tool that would promote the educational offer , while also functioning as a channel for attracting new students.


Fullscreen develops a functional, light and attractive portal

Institutional design with a focus on the user

Fullscreen developed a website that combines lightness, functionality and institutional visual identity, respecting ISCET 's color palette and the specific needs of academic communication.


Developed with Studio CMS

The portal was created with Studio CMS , Fullscreen 's proprietary platform, which guarantees flexible content management, modular structure, adaptive design (UI/UX) and native SEO optimization. This solution offers ISCET full autonomy in updating content and the ability to scale with the institution's growth.


Interactive tools to simplify the application process

The website includes online applications with wizard-like forms , which intuitively guide candidates through the application process.
Additionally, direct calling features via Google and instant sharing of courses via email or social networks have been integrated , improving reach and convenience.


Digital strategy focused on performance and visibility

SEO and digital marketing to expand ISCET's reach

To maximize visibility, the portal was optimized with an advanced SEO strategy and digital marketing actions , enhancing the brand's reach and reinforcing its position in search engines.


Responsive design and mobile experience

With a clean and modern aesthetic, the design has been fully adapted for mobile devices, ensuring fluid and practical navigation.
Functional menus, well-structured taxonomy and strategic calls-to-action contribute to an efficient and engaging experience for all audiences.


Integrated communication with social networks

Dissemination of courses and content in real time

Integration with social networks allows information to be shared quickly and strengthens the connection between ISCET and its audiences, making the portal an essential tool for attracting, engaging and converting students.

Fullscreen developed a website that combines lightness and functionality, respecting ISCET's institutional color palette and its communication needs.

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