LEROY MERLIN

Leroy Merlin PT: New Online Store Developed by Fullscreen

Strategic Partnership for Digital Transformation

Leroy Merlin Portugal decided to revamp its online store and chose Fullscreen as a partner for the development and continuous evolution of the project.
This ambitious work involved dozens of professionals with the aim of renewing the look , functionality and improving the shopping experience and performance of the website .
 

Technical Architecture and Integrations with the ADEO Group

Digital Expansion and More Robust Catalog

In order to expand the online presence and increase the variety of products available, a detailed analysis of the IT architecture was carried out.
The focus was on the integration of dozens of systems from the ADEO group , now incorporated into the new Leroy Merlin PT infrastructure, developed with the support of Fullscreen.
 

Platform Developed with StudioCMS

Tailor-made Solution with Fullscreen Technology

The new store was built with the latest version of Studio CMS — Fullscreen's proprietary platform.
With it, it was possible to create a customized solution , adapted to the specific functionalities of Leroy Merlin PT and designed to grow with the business.
 

Design, UX and High Performance Launch

Results Achieved and Deadline Met

The project successfully achieved the goals of modern design, user experience (UI/UX) and was launched within the stipulated deadlines , meeting all the performance and scalability requirements defined at the beginning of the process.
 

SEO Optimization and E-commerce Strategies

Digital Marketing Integrated into Experience

The new website was optimized for SEO and designed for digital marketing and e-commerce strategies.
Techniques such as cross-selling and up-selling were integrated to highlight Leroy Merlin PT products and offer more relevant shopping experiences to the user.
 

Responsive Design and Intuitive Navigation

Designed for All Devices

With a 100% responsive design , the modern layout was designed to offer fluidity on mobile devices .
Includes:

• Practical menus
• Well structured taxonomy
• Visible and effective CTAs
• Social media integration

All elements were designed by the Fullscreen team to ensure clear, fast and efficient navigation .