LIVRARIA LELLO
retail
corporate
ecommerce b2b b2c
studio
Livraria Lello is a century-old bookstore and an emblematic landmark in the city of Porto. The historical and architectural value of its presence in the city is undeniable, and it was up to Fullscreen to restructure the look of its presence in the Digital Universe.
Livraria Lello: A New Digital Presence for a Centennial Icon
Cultural Heritage with Global Projection
Livraria Lello , a century-old and iconic institution in Porto, is recognized worldwide for its historical and architectural value.With the aim of modernizing its digital presence, Fullscreen was responsible for the complete restructuring of the brand's online identity.
An Integrated and Omnichannel Digital Strategy
Collaborative and Immersive Approach
Despite already having an institutional website and online store , Livraria Lello chose to invest in a more robust omnichannel strategy.Fullscreen led an ambitious project, involving multidisciplinary teams and an in-person immersion in the physical space of the bookstore to capture the essence of the place and the visiting dynamics .
A Personalized and Functional Website
User-Centered Design and Development
The new website was built in close collaboration with the Lello team , resulting in a modern, responsive and personalized platform , designed to provide the best browsing experience .The solution was implemented using Studio CMS , Fullscreen's platform that allows:
- Flexible and responsive content management
- Total visual and functional customization
- Integration with external systems
- Advanced SEO and management autonomy
Advanced Technology Integrations
Connectivity with Essential Systems
One of the biggest complexities of the project was the bidirectional integration with Dynamics 365 Business Central (Dynamics NAV) , which is essential for the transactional management of the online store .In addition, integration was made with the E-Goi platform, for automated sending of personalized newsletters and management of email marketing campaigns.
Responsive Design, Identity Preserved
Modern Interface and Intuitive Navigation
The new website features a responsive, modern and sophisticated design , preserving the cultural values of Livraria Lello .The interface is clear and accessible , with a structured menu that makes navigation easy.
Online Store and Visitor Experience
Ticketing and Smart Search System
The new online store offers a highly personalized experience, including:- Emotional search system: suggested products based on the user's mood
- Purchase of Ticket-Vouchers for entry to the bookstore, with the option of booking online or in person
The new website features a responsive, modern and sophisticated design, preserving the cultural and traditional identity of Livraria Lello. Its interface is simple and intuitive, with an organized menu that makes it easy to navigate through the content.
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